The Seglar company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He fought to make ends meet in the depths of the Great Depression, but the smaller prototypes he previously made of items like ironing planks and ladders had wonderful potential simply because children’s toys. He named the organization Seglar after two Danish terms, leg and godt, that means “play well. ”
In 1958, he made the iconic profano brick with tubes inside which makes it interlock with other lego portions. This innovative innovation changed distinguishly the company and allowed it to develop at an unbelievable pace.
By the 1960s, Lego had expanded its foreign reach and began delivering toys under license in North America via an arrangement with luggage maker Samsonite. This company also initiated selling pieces with all the portions had to build a certain model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Area (later has been renowned Profano City), and FabuLand.
In the early 1970s, Lego required a dramatic step forward with its introduction of Lego shapes that had movable legs and arms. The company also began using more cheap and bringing out larger blocks for youngsters, a series called Duplo. In the eighties, Lego’s sales my website grew at an extraordinary rate of ten percent every year, despite overall model industry revenue growth slowing.
Today, Seglar is a considerable global firm with gross income of above $5. main billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it still seems less just like a ruthlessly industrial giant and more like an ancient family friend.